How Delhaize Facilitated the Energy Transition of Its Affiliate Network with RollingFunds

Context

DelhaizeDelhaize, an iconic supermarket chain in Belgium, is recognized for the quality of its offerings and its commitment to sustainability. In response to the acceleration of the energy transition and the launch of the AMUREBA program by the Belgian government, Delhaize aimed to support its affiliate network by facilitating access to 0% amortizable loans over 36 months. 

Delhaize was looking for a digital platform that could serve both as an affiliate CRM and a financing solution, capable of managing the full credit lifecycle (eligibility, granting, repayments, reporting), while streamlining communication between three stakeholders: the finance department, the energy department, and the affiliates. 

Needs before RollingFunds

Before partnering with RollingFunds, Delhaize faced several needs:

  • A centralized B2B financing platform: to simplify and streamline loan requests and approvals. 
  • Automation of financial processes: to reduce the burden of tracking transfers, debits, collections, and deadlines. 
  • A cross-functional collaborative tool: connecting the finance and energy departments with affiliates in a shared digital workspace.
  • A robust compliance framework: with clear rules and secure processes to strengthen internal control.

The Solution: RollingFunds and its B2B Credit Intermediation Platform

RollingFunds deployed a B2B credit intermediation platform, integrated with Delhaize’s existing business systems.

Key Improvements Provided by RollingFunds:

  • Managing credit issuance: defining eligibility criteria, collecting company data, validating, and granting loans instantly. 
  • Digitizing and automating credit lifecycle management: transfers, direct debits, deadlines, collections, and reporting. 
  • Facilitating interactions among the three stakeholders: a digitalized and personalized space allowing each department to track it down its own metrics while collaborating effectively.
  • Ensuring robust internal control: a framework defined by Delhaize, enforced and automated via the platform. For example, a maximum amount granted per affiliate (ceiling set at €50,000). Alerts and notifications are issued at every stage of the process.

Conclusion

With RollingFunds, Delhaize was able to implement an innovative and robust solution to support the energy transition of its affiliate network. The integration of an automated and collaborative B2B financing platform not only simplified access to 0% loans but also strengthened transparency and efficiency in internal processes. 

Key Results:

  • 85% automation of the credit lifecycle (from issuance to collection), reducing administrative management time by 60% for internal teams.  
  • 3 times faster: for Affiliates to receive financing.
  • 100% of deadlines tracked and monitored in real time, strengthening internal control and compliance.
  • Over 400 projects financed through the platform in the first 6 months (insulation; LED lighting, energy equipment).

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