- Case study
How did RollingFunds improve La Plateforme du Bâtiment’s B2B deferred payment system while boosting conversions?
Context
La Plateforme du Bâtiment, a major player in the distribution of building materials, was looking to strengthen its financing offers for SMEs while increasing its conversion levels, both online and in-store. The main challenges encountered included the need to offer flexible deferred payment solutions, effective management of the financial risks associated with non-payment, and a fluid, omnichannel user experience.
Challenges before RollingFunds:
Before collaborating with RollingFunds, La Plateforme du Bâtiment faced several challenges:
- Increasing conversions: There was a need to boost conversions in-store and online while offering flexible payment terms to help ease the cash flow of La Plateforme du Bâtiment's SME clients.
- A fast financing solution: The absence of a quick and easy-to-use financing solution for clients, providing a smooth experience both online and in-store.
- Risk management: The lack of an expert partner in financing risk management to minimize defaults associated with deferred payments.
Solution: RollingFunds and its B2B BNPL offering
RollingFunds implemented a comprehensive, automated its BNPL B2B omnichannel solution (Buy Now, Pay Later) to meet the specific needs of La Plateforme du Bâtiment, with a financing offer in several instalments (30 days, 3 times, or 6 times free of charge).
Key Improvements Provided by RollingFunds:
- Omnichannel offering: A seamless customer journey allowing SMEs to access deferred payment options both online and in-store.
- Fast financing process: Leveraging AI-powered decision-making technology and an intuitive Know Your Business (KYB) process, financing decisions are made in seconds.
- Optimized risk management: RollingFunds' ability to tailor financing amounts to the specific needs of SMEs significantly reduced payment defaults.
Conclusion
RollingFunds has enabled La Plateforme du Bâtiment to significantly improve its conversions, optimise its omnichannel financing offers and better manage the risks associated with non-payment. With innovative technology, transparent management and a exceptional ROI, La Plateforme du Bâtiment continues to evolve, offering a high-level user experience while strengthening its competitiveness.
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